Homo Habilis as he is known found that getting out and about to look for some food through cooperation with his

fellow erm man was actually more productive than trying to do it by himself.

Understanding that cooperation was the way forward was the whole reason that we have managed to evolve to who we are today, we are still hunter gatherers in many different forms but the basic instinct to survive is still the same.  The stage we are at now is that the tools for the hunt have changed, we have mastered mass production of source and supply  of food on such a scale that banging 2 flints together just to cook it would seem ridiculous.

Search engine optimization is no different from Homo Habilis’ outlook on life, it is a tool to be harnessed into delivering the end product.

Google is the Tribal Chief

How are we as seo`s to appease the tribal chief?  Well if we do not deliver what is relevant to the tribal chief, he is going to cook us or worse still banish us from his kingdom and let us fend for ourselves in the cold and bitter wilderness of page 100 or worse still boil us up in a pot and feed us to nasty creatures with a lot more than 4 legs.

So how do we know what is relevant to our chief? Well the chief already set out the rules when we joined his clan, he calls the rules “guidelines” SEO’s call them the golden rules to stick by or you`re gonna get whipped.

Changing as the landscape around us changes is how we adapt and survive, if you are not going to change then you will become extinct along with all those that thought Doorway pages were the future. Homo Habilis took his time when considering his successes for a full belly, he knew the same methods would provide tomorrows food and he knew the best hunters in his tribe would provide the best sources for success and he evolved.