Sometimes even small to medium sized businesses do not have a budget during their fledgling beginnings. Fewer still even realize what SEO is and what it entails. When i first started out in web design looking for answers to my technical problems with coding was limited to a handful of sites, so finding out more about SEO was a near impossible task.

SEO was brand new. Nobody really understood what they were doing and even those that did were still at the genesis stage of developing what we have now become accustomed to as a strong tactical advantage when it comes to bringing targeted qualified traffic to our clients websites.

Deploying the right combination of keywords after painstaking research to give visitors exactly what they were looking for seems like a no brainer now. It`s the visitors late into the buying cycle that we are all after, this is the qualified terminology we use.

You may have won the SEO battle

Those long tail target keyphrases have brought those visitors to the site. That`s the end of the SEO process right? Opinions here are split.

SEO is such a diverse industry and we are all seeking that small competitive advantage that will tip the rankings in our favour. The majority of SEO`s have “the basics” nailed down. That seems like a profound statement because if you locked us all in a room for a week we would still come out the other side disagreeing about what the basics are. You see the basics for one client will never transfer to the next one. It`s not a one size fits all solution that you set and forget.

There is NO SEO checklist to tick off against a project. Yes you may have been one of the lucky ones that got right in there at the design and planning stage of the site, you formed or co-operated in the SEO strategy. So what if you have just taken on a new client that has a 2 year old website? Time to pull your checklist out right?

For as long as i have been a student of SEO and in my case is 2 years longer than it would be to train a UK paramedic, even i am still scratching the service of our still very young industry. I have made and still do make mistakes, i really do have “head desk” and “face palm” moments. Usually this is down to me trying to be clever when the simplest answer is staring me in the face.

How do i combat my own personal SEO battles?

To begin with i used to turn to web design forums, then with the emergence of SEO the enevitable forums arose, so i sought the advice of peers there. So where am i now? well as you may have established i have been around for a little while now and if you knew me as personally as some of my clients and family i am a famed tight-arse. I will not part with a penny of my hard earned money unless i had a true belief that it will benefit me.

This is where the SEO Dojo comes in. The SEO Dojo is a band of SEO brothers and sisters that combine to offer SEO training on a level playing field. Brand new to the SEO industry? no problem, you are as equal a member of the Dojo as let`s say, erm, (she`s gonna kill me) @jillwhalen. I did not mean to insinuate that you were the opposite of brand new Jill! I meant it as a compliment to your pioneering and learned skills.

So that`s 3 sides to my genetics you have learned.

I am a tight-arsed, selfish SEO that makes mistakes!

So for less than the price of an average night out (depending on your usual alcohol intake) get over to http://www.huomah.com/ for all of your insights and let the SEO training begin.