Kinkbait

Not irrelevant, SEO is HUGE and no new shiny toy will kill it. No matter how much you try to paint it.

The way the results are being presented has been changed, not the relevancy of those results we were optimising for and still being presented with.

I hate it when people scream WITCH when something they have failed to understand is being presented before them, either that or jump back on the old “SEO is DEAD” bandwagon, for linkbait, for attention seeking kinkbait.

SEO is an Elephant! it may jump at the sight of a mouse occasionally but in the long run it`s too big of a beast with a head on it that adapts and never forgets. It`s just another opportunity to adapt.

More reading on Google Instant that you should take a look over;

Google Instant Complete Users Guide
Google Instant Impact on Search Queries
Thoughts on Google Instant
Google Instant Search Experts View
Google Instant What Now
Google Instant Search What Do We Think
Google Not So Instant in The UK
How To Track Google Instant in Google Analytics