As the title implies and as observed by Rishi a few hours ago it seems local is ready for its next bout against the SEO before we have had a chance to figure out what the true implications are for Googles Place Pages being brought into the SERP`s for town/city triggers.

Now we have more generic terms triggering place pages and maps in the PPC position;

Mobile DJ

Indian Takeaways

Roofing Repairs

Get your Local SEO hat on because this is going to get ugly.