Local businesses online should be looking towards getting hyper-local for discovery of content. This a a brief overview of how this can be achieved.

Not much has changed in the grand scheme of the internet over the past 15 years, one thing is for certain, content has always been the steadfast diet of the search engines. But your visitors do not come purely because you wrote one single enigmatic piece of literary genious about your product.

Over the years I have managed campaigns where there have been tens of thousands of pages right down to single page websites. Both have the same goals, get eyes in front of that content. Buying eyes are the better of the two. Finding those buying eyes is the true unlocking mechanism to the conversions we all desire.

In recent months Google introduced the new version of Place Pages which are now readily available among most of the searches we undertake. To begin with they were geographical searches, but within the space of a week or so more generic keywords and phrases began to trigger Place Page entries within the organic results.

This has opened up brand new opportunities for all businesses, while your competition is still figuring out how to even get a place page you will already have completed yours and you will be a good way through building citations via your customers in locally focussed directories.

SEO in 2011 in my humble opinion will be the year for local SEO, an opportunity for businesses of all sizes to take advantage of what I view to be a very strong indication from Google that resources should be used in a good proportion to finding YOUR local customers.

I have been connecting more and more with businesses local to me and over the coming months I will be an even earlier riser than normal and getting myself along to meet and greet great local business owners with a view to offering my services.